Our Future

Hyne means Timber

As Australia’s leading structural timber company we look to the future with a strategic brand refresh that sees our familiar red diamond logo updated and an identity that is simply Hyne.

The revamped corporate image is a major step in the evolution of Hyne’s growing presence in the structural softwood market, both in Australia and in its exporting activities. The move demonstrates our 125+ year-old company’s unwavering commitment to sustainably grown plantation timber production and supply in Australia.

With our origins dating back to Richard Matthews Hyne in 1863, Hyne is an integral part of Australia’s building history. And in the age of climate change consciousness, the environmental credentials of structural plantation timber over other building materials alone, secures our future. Hyne’s long heritage and its confidence in upcoming new and revolutionary products into the market is acknowledged in our tagline: "tradition, strength and innovation"

The new Hyne is a reinvigorated Hyne that will offer our customers more relevant product packages that are clearly and consistently communicated – alongside the existing values that they have come to know us for. These are reflected in honest, local service from our great people.

For many, Hyne means timber, and we want to keep it that way for the next 100 years. We’re aiming to be number one in your eyes.